Will Crowne

Senior Strategist (content & Campaigns) at Blue State

Will Crowne is a seasoned communications professional with extensive experience in content strategy, account management, and digital communications. Currently serving as a Senior Strategist for Content & Campaigns at Blue State since October 2022, Will previously held the position of Account Manager for the Creative Team at UNICEF UK, where responsibilities included managing creative briefs and leading projects such as the Ukraine appeal. Will's prior roles also encompass Senior Content Producer for COP26, Digital Communications Producer at the Department for International Development (DFID), and Global Content Manager at WaterAid, where a range of large-scale communications campaigns and innovative content strategies were developed. Will holds a BA in History from the University of Warwick and an MSc in International Development from the University of Bristol.

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