Lisbeth Barta

Head Of Stores And Retail Operations at Blue Tomato GmbH

Lisbeth Barta is an experienced professional in the retail and financial sectors, currently serving as an External Lecturer at Fachhochschule Wiener Neustadt since December 2021, focusing on Financial Planning, Budgeting, and Controlling. Since November 2012, Lisbeth has held the position of Head of Stores and Retail Operations at Blue Tomato, overseeing 89 retail shops across nine countries and managing approximately 600 employees while ensuring P&L responsibility and driving organizational development. Prior experience includes a Retail Marketing Intern role at Nike, where Lisbeth was involved in international marketing planning, and various positions at Blue Tomato GmbH and OMV that encompassed customer service, marketing initiatives, and internal communications. Lisbeth holds a Master of Arts in Business Consultancy International and a Bachelor of Arts in the same field from Fachhochschule Wiener Neustadt, along with experience at Technological University Dublin.

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