Bluebell Group is a brand curator and operator in Asia since 1954. We select luxury, premium, and lifestyle brands for the Asian consumer and accelerate their growth via the activation of our retail platform.

Apparel & Fashion

Bluebell Group

Bluebell Group's headquarters in Quarry Bay, Hong Kong

President & CEOs

Ashley Micklewright

Serge Grebert

Nelly Ngadiman

Sharmila Murat

Jacky Leung

The leadership team at Bluebell Group has a wealth of experience in a variety of industries. Most have worked in management or marketing positions for companies such as WE Communications, Ruder Finn, Edelman, Pierre Hermé Paris, L'Oréal, Club Med, Origins Holdings, Rio Tinto Alcan, UBS Investment Bank, Essec Entreprises International, Retail in Asia, BrandLab Asia, Safran, HEC Alumni Association, Integra Strategic Transformation Consulting, EM&C Consulting, and Covisint LLC. Many on the team also have advanced degrees from universities such as McGill University, the Indian Institute of Management Calcutta, ESCP Business School, ESSEC Business School, and the Paris School of Business.

Leadership Team

This department provides strategic oversight and direction for the organization, ensuring effective management and guidance across all business operations.

Bluebell Group

Org chart

Teams

Leadership Team

Executive Leadership

Offices

Bluebell Group

Org chart

Teams

Leadership Team

Executive Leadership

Offices

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