Peter McAlpine currently serves as the Strategic Account Director for Canada at Adobe, beginning in March 2024. Prior to this role, Peter has held significant positions in various organizations, including Enterprise Account Director at Bluecore since April 2022, where support for new business acquisition across North American retail enterprises is a primary responsibility. Previous experience includes roles at OpenText as Sr. Enterprise Account Executive for Digital Experience, and at Salesforce as an Enterprise Sales Manager focused on financial services and Marketing Cloud. Peter's career also encompasses strategic sales management positions at Oracle and Eloqua, and account management at SAP BusinessObjects. Educational background includes studies at Ryerson University.
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