Mission:
Bluefish is committed to delivering consistent quality, innovation, and value-driven products at competitive prices that meet the evolving demands of today’s global marketplace.

We specialize in comfort-focused fabrics across a diverse range of styles, silhouettes, and color palettes designed to meet the needs of today’s consumer.

Bluefish is a recognized leader in the design, development, and distribution of underwear, baselayer, sleepwear, and activewear for the entire family.

Our management team brings more than 30 years of experience across apparel sourcing, manufacturing, product development, sales, marketing, and brand innovation.

Brands, Design & Materials:
Our portfolio includes nationally recognized brands such as Starter®, Dearfoams, Mossy Oak®, Sporto®, Xtreme Heat®, Copper Power®, Xtreme Cool™, Jumpball™, Championship Gold®, and Khombu®, offering a balanced assortment of basic, active, and performance-driven products across multiple retail channels and consumer categories.

Bluefish develops innovative fabric and yarn technologies, including Dry Fusion Tech™, Xtreme Warmth™, Cotton Essentials™, Active Essentials™, Dry Fresh™, and Essential Stretch™. These proprietary concepts are designed to deliver superior comfort, functionality, durability, and style across active, performance, and everyday apparel collections.

Sourcing & Sustainability:
Our mission is to design and deliver high-quality, functional products that combine performance, comfort, and value for consumers at every level.

Bluefish is committed to responsible sourcing and supporting a more sustainable future through ongoing initiatives focused on reducing environmental impact throughout our supply chain.

We partner with manufacturing facilities that align with our EcoLife™ and Live Healthy™ supply chain standards and maintain compliance with Fair Labor Standards, ethical sourcing practices, and global social compliance requirements.

Bluefish Apparel, LLC

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Teams

Offices

Bluefish Apparel, LLC

Org chart

Teams

Offices

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