Andrew MacFarlane is a senior marketing leader with over 10 years of experience driving growth in scale-ups and global B2B SaaS firms. Currently, they serve as the Head of Demand Generation at BlueOptima, where they lead demand generation and go-to-market strategies. Previously, Andrew has held positions as a marketing consultant, co-founder of a payment processing company, and founder of a production company, leveraging their diverse background in marketing, strategy, and storytelling. Andrew's educational qualifications include a Master of Business Administration from Hult International Business School and a Bachelor of Arts in Philosophy and Film from Carleton University.
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