Yuliya B. is a seasoned creative professional with extensive experience in visual merchandising and design, currently serving as Creative Director at Blueprint since March 2025. Previous roles include Creative Consultant at KAYALI, where Yuliya increased brand visibility through innovative visual merchandising, and Design Director at Shani Darden Skin Care, driving significant revenue growth through comprehensive 360° creative campaigns. Yuliya's background includes a tenure as Global Visual Merchandising Director at GLAMGLOW, leading teams in brand storytelling and omni-channel execution, as well as experience at L'Oréal and Urban Decay, where strategic visual design and project management were key focuses. Yuliya holds a Bachelor of Fine Arts in Visual Communications from the International Academy of Design and Technology.
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