WHAT'S BLUESMITHS?

We’re a group of friends based in Maui, Hawai’i who basically live for the ocean. We spend every spare moment we can in the water. Over the years, we’ve all become obsessed with making great gear for our different passions. Gear that works in the water, as well as on the beach, on the bike or even in the gym. We really want the stuff we make to be hard-working, hard-wearing and great-fitting. Stuff that we can really be proud of. 

Bluesmiths is a small company and deliberately so, and we work closely as a tight knit team. This allows us to take our time with the best fabrics we can find, testing and perfecting everything until we have exactly what we want. 

Simply put, we`re about building better gear for what we live for.

BLUESMITHS

John Smalley

This department provides strategic direction and overall leadership for the organization.

Executive Leadership

This department is responsible for overseeing product development, sourcing, and inventory management to ensure effective product lifecycle and availability.

BLUESMITHS

Org chart

Teams

Executive Leadership

Product Management

Offices