Michael Nederhoff

Michael Nederhoff is an experienced leader currently serving as Chairperson of the Board at VEGAIN Nutrition and Chief Operating Officer at Served With Honor. With a strong background in launching brands and scaling companies, Michael has held notable positions such as President at JUUL Labs and General Manager at CytoSport, Inc., where they oversaw the launch of the Muscle Milk brand in Canada. Michael's expertise spans various industries, including CPG, cannabis, and biotech, supported by a BComm degree in Finance and Marketing from the University of Saskatchewan. Additionally, they contribute to the tech scene as an Executive in Residence at Co.Labs and serve on the Board of Directors for BluSky Carbon.