Hannah McHard

Hannah McHard is an accomplished marketing professional with a robust background in effectiveness, insights, and strategy development. Currently serving as Head of Effectiveness at BMF Australia since September 2022, Hannah previously held the position of Executive Manager - Insights and Strategy Lead at ALDI Stores Australia from March 2018 to October 2022. Hannah's career began at Kantar Millward Brown, where roles included Senior Account Director and Account Director from January 2007 to February 2018. Prior experience includes a role as Senior Client Service Executive at Kantar Media from October 2003 to December 2006. Hannah holds a BA (Hons) in Geography from the University of Nottingham and is currently pursuing a Master of Advertising Effectiveness, alongside ongoing education through a Marketing Week Mini MBA and AdSchool Australia.