Fred McKendree

Fred McKendree currently serves as the Director of Recorded Music at BMG – The New Music Company in Atlanta, GA, overseeing the distribution of client content across various channels and managing artist agreements and marketing budgets. Prior experience includes serving as Vice President of Sales and Marketing at RBC Records, where responsibilities encompassed the distribution of artist content through national and regional companies. Fred also founded Fine Tune Communications, specializing in brand marketing through various media formats. Earlier roles include Director of National Sales and Regional Sales Manager at Priority Records, and Director of Purchasing at Handleman Company, focusing on inventory control and vendor relations. Fred holds a BA from the University of South Florida in the College of Business Administration.