Jaidon Kent

Jaidon Kent has extensive experience in digital marketing within the music industry, currently serving as Manager of Digital Marketing UK at BMG - The New Music Company since April 2019, where Jaidon leads digital marketing strategies for notable artists including Louis Tomlinson and 5 Seconds of Summer. Prior roles include Junior Manager and Digital Channel Coordinator at BMG, where responsibilities encompassed content ideation, social media scheduling, and campaign optimization. Previously, Jaidon worked as a Music Licensing Consultant at PRS for Music and as a Researcher for Sony Music Entertainment's SoundBed team. Jaidon's career began with an internship at FANTASTIC PARTNERS LIMITED focused on social media strategy. Jaidon holds a Bachelor’s Degree in Commercial Music from Bath Spa University.