Perdip S. is an experienced analytics professional with a robust background in digital analytics and customer insights. Currently serving as the Digital Analytics Manager at BMI Group since December 2020, Perdip's previous roles include Senior Manager of Analytics at Expedia Group, Senior Customer Analytics Manager at Jaguar Land Rover, and Group Head of Analytics for EMEA and HEG at GoDaddy, where significant contributions included overseeing the acquisition of 123-reg and Heart Internet. Additional experience includes serving as a Senior Insight Analyst at Next, Customer Insight Analyst at Coral, and Data Analyst at Thomas Cook. Perdip holds a Bachelor of Science in Mathematics with Management Science from the University of Leicester and is pursuing an MBA at the University of Birmingham.
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