Fernanda Domínguez

Fernanda Domínguez is an accomplished professional with extensive experience in digital strategy, customer analytics, and project management. Currently serving as Advisor Senior Manager in Digital Strategy and Project Manager for MarTech & Customer Experience at Jakala, Fernanda focuses on optimizing digital business performance. Prior experience includes a significant tenure at Merkle Spain, where responsibilities ranged from Head of Customer Analytics to Senior Data Analyst, leading teams and spearheading analytics innovation. Fernanda has also contributed to academia as an Associate Professor in Digital Analytics and holds multiple degrees, including a master's in business administration specializing in digital transformation and big data marketing. Further education includes certifications in leadership and digital marketing strategies.