Michael B.

Michael B. is an experienced digital marketing professional currently serving as an Automation and Journey Developer at BMO, where responsibilities include managing email campaigns, coding responsive emails, and employing data analytics for campaign optimization. Previous roles include Digital Strategy Operations Specialist at Parian Logistics Inc. and Ricki's, where Michael managed Salesforce Marketing Cloud tools and executed email marketing programs. Michael has also held positions as Digital Marketing Lead at The Access Store and Digital Marketing Specialist at Big Leap, focusing on SEO, content creation, and client management. Educational achievements include pursuing an MBA from the University of Manitoba and holding degrees in Business Analysis and Communication and Media Studies.