BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia.

The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assembly Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.

Automotive

BMW Group Malaysia

BMW Group Malaysia's headquarters in Malaysia

Pravin Seeralan

Karen Wong

Huda Farhana

Azizulrahman Ahmad

Ryan Chan

The Sales and Marketing team at BMW Group Malaysia is responsible for developing and executing strategies to promote and sell BMW, MINI, and BMW Motorrad vehicles within the Malaysian market. They handle marketing communications, manage events, oversee sales activities, optimize market development, and ensure cohesive branding across various channels. This team plays a pivotal role in driving revenue, customer engagement, and market presence for BMW Group Malaysia.

Sales and Marketing

The Human Resources and Compliance team at BMW Group Malaysia is responsible for overseeing the company’s HR functions, including recruitment, staff development, and employee relations, while ensuring alignment with legal and regulatory standards. The team also manages IT compliance across the region, liaises with government bodies, and supports financial services and sales operations through strategic HR business partnering.

Human Resources and Compliance

The Management and Consulting team at BMW Group Malaysia oversees strategic planning, business management, and operational optimization across the company's various functions. This includes managing the dealership network, overseeing sales and marketing strategies, providing financial control, and ensuring data management. They also deliver specialized consultancy services to enhance process efficiencies and drive business growth in alignment with corporate objectives.

BMW Group Malaysia

Org chart

Teams

Sales and Marketing

Human Resources and Compliance

Management and Consulting

Offices

BMW Group Malaysia

Org chart

Teams

Sales and Marketing

Human Resources and Compliance

Management and Consulting

Offices

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