Patrick West

Patrick West is an accomplished finance professional with extensive experience in pricing and financial analysis within the automotive and technology sectors. Currently serving as Business Line Controller at BMW Financial Services (GB) Ltd since September 2015, Patrick has held various strategic roles including Group Brands Pricing Manager and ALPHERA Pricing Manager. Prior experience includes key positions at Lenovo, where responsibilities encompassed executing consumer pricing strategies and overseeing financial modeling, and Cable & Wireless, focusing on pricing management for voice and hosting services. Patrick began the career in financial services at Toyota Financial Services (UK) PLC, contributing to pricing evaluations and profitability analysis. Educated at the University of East Anglia with a Bachelor of Science in Business Management, Patrick combines strong analytical skills with a robust understanding of market dynamics.