BN3TH
James U. is a seasoned professional with extensive experience in eCommerce, marketing, and analytics across various industries. Currently serving as a Senior Analyst at BN3TH, James previously held roles such as VP of Ecommerce & Marketing at velofix Group of Companies and Director of Ecommerce, Customer Service & Marketing at BICICLETTA.cc. James's expertise also includes positions at MEC™, Saje Natural Wellness, and lululemon athletica, where responsibilities ranged from merchandise management to logistics and business analysis. Educational credentials include an MBA from Ivey Business School at Western University and a BA in Economics from Simon Fraser University.
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BN3TH
IT BEGINS WITH WHAT'S BN3TH We started BN3TH in Vancouver, BC, to radically change how men think about underwear. No one performs at their best when they’re adjusting. Or shifting. Or sweaty. Increased Comfort = Increased Performance We were the first to create underwear with a three-dimensional pouch, and our patented MyPakage Pouch Technology™ remains the key to our uniquely supportive fit. We engineer underwear and base layers that keep you comfortable for full days on the mountain, on the water, in the gym or in the office. Over time, we evolved as a company to begin championing a full range of apparel for any and every consumer, endeavor, occasion, climate and style. We work hard to minimize the environmental impact of our business and contribute to causes that help preserve our planet.