Seth Cobb is a passionate brand-builder and team leader currently serving as the VP General Manager North America at BOA®, where they lead sales, marketing, and product initiatives. Previously, they held roles including Chief Commercial Officer at KEEN and Global VP General Manager for Bates and Chaco at Wolverine Worldwide, where they drove significant brand growth. They have extensive experience in P&L ownership, cross-functional team leadership, and have worked with various industries including outdoor, athletic, and tactical footwear. Seth is pursuing a Bachelor of Arts at Middlebury College and an MBA at the University of Colorado Boulder.
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