BoAt, a consumer electronics brand incepted in 2016 is slowly becoming a buyer’s choice with its affordable, travel-friendly and durable products in the segment. The brand’s tagline ‘Plug Into Nirvana‘ is justified by the enthralling experience of listening to one’s favourite music using Boat products. The Mumbai-based company views its ever-evolving products like fashion accessories, not just lifestyle products.

Establishing a dedicated user base in just a few years, BoAt manufactures a wide range of products such as Airdopes (Boat’s very own airpods), wired and wireless headphones, Mobile accessories, speakers and limited-edition products. BoAt is dedicated to its R&D which is visible in its quirky colour choices such as Winter Chestnut, Viper Green, etc along with the dramatic designs like the Stone 650 Speaker with the Diamond-shaped mesh.

Electronics

boAt

Rakesh Moolchandani

Aman Gupta

Divyan Shuk

Pankaj Raut

Naveen M Hiremath

The Marketing and Communication Team at boAt is responsible for crafting and executing strategic marketing initiatives to enhance brand visibility and customer engagement. This team focuses on developing compelling content, managing public relations, and driving advertising campaigns that highlight boAt's unique product offerings. By leveraging market insights and innovative communication strategies, they aim to build a loyal customer base and reinforce boAt’s position as a trendy, affordable consumer electronics brand.

Marketing and Communication Team

The Supply Chain and Operations team at boAt is responsible for managing the end-to-end supply chain processes, ensuring efficient manufacturing, procurement, and distribution of consumer electronics. They streamline operations to maintain high product quality and timely delivery, while leveraging digital technologies to optimize inventory management and logistics. This team plays a crucial role in aligning production with market demand, ultimately supporting boAt's mission to deliver innovative and stylish audio accessories to customers.

Supply Chain and Operations

The Leadership Team at boAt is responsible for steering the company's strategic vision and ensuring operational excellence across all departments. Comprised of executives from marketing, product development, finance, and supply chain management, this team collaborates to drive growth, innovate product offerings, and enhance brand presence, all while staying attuned to consumer trends and market demands. Their collective expertise enables boAt to maintain its competitive edge in the rapidly evolving consumer electronics landscape.

Leadership Team

The Legal and Compliance Team at boAt ensures that the company operates within legal frameworks while upholding industry standards and ethical practices. They manage contracts, mitigate risks, and provide guidance on regulatory compliance, helping to protect the brand's interests as it continues to innovate in the consumer electronics space. Additionally, the team supports HR in recruitment processes, ensuring adherence to legal requirements in talent acquisition and employment practices.

Legal and Compliance Team

The Product Development team at boAt is responsible for conceptualizing and designing innovative consumer electronics that blend functionality with stylish aesthetics. This team collaborates closely with R&D to create products that resonate with user preferences, focusing on affordability, durability, and cutting-edge design. By integrating market trends and consumer feedback, they continuously refine the product lineup, ensuring boAt remains a top choice for audio and mobile accessory enthusiasts.

Product Development

The Design and User Experience team at boAt is responsible for crafting engaging and intuitive product experiences that resonate with the brand's youthful and stylish identity. They focus on understanding consumer needs and preferences to drive innovative design solutions, ensuring that every product not only meets functional demands but also enhances the overall aesthetic appeal. The team collaborates closely with R&D and marketing to deliver designs that reflect boAt's vibrant personality while elevating customer satisfaction and loyalty.

boAt

Org chart

Teams

Marketing and Communication Team

Supply Chain and Operations

Leadership Team

Legal and Compliance Team

Product Development

Design and User Experience

Offices

boAt

Org chart

Teams

Marketing and Communication Team

Supply Chain and Operations

Leadership Team

Legal and Compliance Team

Product Development

Design and User Experience

Offices

Related companies