Sarah Schifter

Lifecycle Marketing

Sarah Schifter is a seasoned marketing professional with extensive experience in lifecycle marketing and customer retention strategies. Currently serving in dual roles at Bobbie and Schift Marketing as a Lifecycle Marketing Consultant, Sarah is focused on executing lifecycle marketing audits and optimizing acquisition and retention metrics for clients in direct-to-consumer and subscription-based businesses. Previous positions include CRM and Lifecycle Marketing Manager at Daily Harvest, where tailored omni-channel campaigns were developed to enhance engagement, and Lifecycle Marketing Manager roles at Prose and Tommy John, where significant advancements in customer email engagement were achieved. Early career experiences at Birchbox involved leading promotional campaigns and web production efforts, while Sarah's foundational roles at Olejo and JoonBug Productions provided expertise in email marketing and market research. Sarah holds a Bachelor of Science in Communication from Boston University.

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