European style organic infant formula that meets the U.S. FDA's nutritional requirements. Bobbie is the only female-founded and mom-led infant formula company in the U.S.

Food & Beverage

Bobbie

Bobbie's headquarters in San Francisco, CA, United States

This department focuses on forecasting and managing the supply and demand of products to optimize inventory and meet customer needs.

Demand Planning

The Marketing and Brand Team at Bobbie is responsible for developing and executing innovative marketing strategies to elevate the brand's presence in the organic infant formula market. They focus on creating compelling content, managing social media engagement, and fostering brand loyalty through storytelling and authentic communication. By collaborating across various functions, this team ensures that Bobbie’s unique values as a female-founded and mom-led company resonate with consumers while meeting regulatory standards.

Marketing and Brand Team

The Leadership Team at Bobbie drives strategic direction and operational excellence for the company, ensuring that the organization meets its mission of providing high-quality organic infant formula. This diverse group of executives collaborates on product innovation, regulatory compliance, brand development, and talent management, leveraging their expertise to foster a supportive and inclusive culture while aligning with consumer needs and market trends.

Leadership Team

The Research and Development Team at Bobbie focuses on advancing the formulation and safety of organic infant formula, ensuring compliance with U.S. FDA nutritional standards. They conduct clinical research, oversee regulatory affairs, and collaborate with medical experts to innovate and enhance product offerings while prioritizing the health and well-being of infants.

Research and Development Team

The Customer Experience Team at Bobbie is dedicated to enhancing the overall journey for customers by addressing inquiries, resolving issues, and gathering feedback on the organic infant formula products. They design and implement strategies to ensure a seamless, supportive experience for parents, while promoting brand loyalty and satisfaction. Through collaboration and continuous improvement efforts, this team ensures that every interaction reflects Bobbie's commitment to quality and care for both infants and their families.

Customer Experience Team

The Operations and Logistics Team at Bobbie is responsible for ensuring the efficient supply chain management and logistics of organic infant formula production. This team collaborates to optimize inventory, streamline distribution processes, and implement best practices that align with regulatory standards, all while maintaining a focus on quality and sustainability to support the company's mission of providing safe and nutritious options for infants.

Operations and Logistics Team

The Product Management Team at Bobbie is responsible for guiding the development and enhancement of the company's organic infant formula offerings. They collaborate closely with cross-functional teams to ensure that products meet regulatory standards and align with consumer needs, while also driving innovation in ecommerce and digital experiences. Through strategic planning and user-centered design, this team plays a crucial role in advancing Bobbie's mission to provide high-quality nutrition for infants.

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Other teams

Marketing and Brand Team

Leadership Team

Research and Development Team

Customer Experience Team

Operations and Logistics Team

Product Management Team