Cynthia Qualey

Cynthia Qualey is a seasoned marketing intelligence professional with extensive experience in customer experience and insights. Currently serving as the Marketing Intelligence Manager at Bobcat Company since April 2019, Cynthia is responsible for journey mapping customer experiences, leading research projects, and redesigning satisfaction surveys. Prior to this role, Cynthia was the Director of Client Insights and Analytics at Discovery Benefits, where integration of insights and data analysis was emphasized to enhance user experiences. Cynthia's career began at Target, where roles ranged from Customer Insights Sr Analyst to Coupon Marketing Analyst, focusing on understanding customer behavior and optimizing marketing strategies. Cynthia holds an MBA in Marketing from the UMN Carlson School of Management and dual degrees in Economics and Math from the University of Minnesota.