Tyler Picken

Tyler Picken is a seasoned marketing professional with extensive experience in ecommerce and website management. Currently serving as a Senior Marketing Manager for Website Planning at Bobcat Company since February 2021, Tyler specializes in strategic planning, execution, and analytics for web marketing initiatives. Previously, Tyler held positions at Sportsman's Guide, where responsibilities included managing ecommerce marketing operations and leading a team of analysts. Notable achievements include maximizing customer engagement through A/B testing and developing revenue forecasts. Tyler also has experience as a Senior Marketing Analyst at Bluestem Brands, contributing to homepage promotion strategies, and has held various internships in marketing and sales, including involvement with the Australian Rugby League. Tyler earned a Bachelor's degree in Business with a focus on Marketing from the UMN Carlson School of Management.