Burger or Chai (BoC) is a youth-focused Indian QSR brand redefining everyday dining by combining burgers and chai into one efficient, high-repeat business model. The brand is built on affordability, operational simplicity, and cultural relevance tailored for India’s fast-growing quick-service market.

BoC currently operates in key urban markets with active outlets in Mumbai and Nagpur and has 50+ franchises booked for 2026. With a standardized menu, centralized supply chain, tech-enabled operations, and low-complexity execution, the brand is designed to scale rapidly without diluting consistency or experience.

Our franchise-first approach focuses on strong unit economics, faster break-even cycles, and end-to-end partner support from location strategy and store setup to training, marketing, and operations.

With a long-term vision to scale 1,000+ outlets by 2030, Burger or Chai is building a national QSR platform that balances speed, quality, and sustainable growth.

Burger or Chai: A scalable brand for India’s next generation.

BoC - Burger or Chai

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