Carrie Lee

Carrie Lee is an accomplished marketing professional with extensive experience in digital marketing and paid media strategy across various global markets. Currently serving as the Global Paid Media Lead at BoConcept since November 2022, Carrie develops and implements effective paid media strategies focused on achieving business goals in regions including EMEA, NAM, LATAM, and APAC. Previously, as Digital Marketing Manager for Europe at Tiffany & Co., Carrie optimized regional performance strategies and identified new media opportunities to enhance sales. Other roles include Global Digital Project Manager at dunhill, Global Travel Retail Communication Manager at Cartier, and Assistant Digital Marketing Manager at The Estée Lauder Companies Inc., where Carrie oversaw digital strategies across multiple APAC markets. Carrie holds a BA (Hons) in Bilingual Studies from The Hong Kong Polytechnic University and an Associate Degree in Bilingual Communication from The Hong Kong Polytechnic University - Community College.