Mel Hutcheon

Mel Hutcheon is an experienced marketing professional with a strong background in global brand leadership and strategic marketing. Currently serving as the Global Brand & Marketing Director at BoConcept since July 2022, Mel previously held a similar position at FitFlop from December 2020 to June 2022, where the focus included promoting biomechanically engineered sports trainers. Prior roles include Global Head of Marketing at TOPSHOP TOPMAN, Global Marketing Director at Belstaff, and Global Marketing Manager at TOPSHOP, showcasing expertise in 360° marketing strategies and brand development. Mel holds an MSc in International Marketing with first-class honors from Ulster University and a BA in European Studies from the University of Limerick.