Andrew Samson is an experienced marketing professional currently serving as Senior Vice President of Marketing & Creative at The Beachbody Company since March 2025. Previously, Andrew has held key roles including Advisor at Andrew Samson Advisory since January 2019, Head of Brand at ARMRA from January 2024 to January 2025, and Chief Marketing Officer at Level Home Inc. from January 2022 to January 2023, where leadership encompassed comprehensive marketing strategies for a Series C smart home startup. Additionally, Andrew was Vice President and Global Head of Marketing at Hyperice, Inc. from January 2020 to January 2022, overseeing brand management and digital marketing initiatives that enhanced revenue and brand visibility. Educational credentials include a Bachelor of Science in Economics, Marketing, and Management from the University of Pennsylvania.
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