BodyBase
Annemarie Bles has a diverse background in consumer and market insights, digital marketing, e-commerce, and channels. With experience in companies like Unilever and Avanade, Annemarie has also worked in roles related to talent acquisition and sales. Annemarie holds a master's degree in Business Administration and has a strong foundation in business and organizational management from their bachelor's education. Currently, Annemarie is also a yoga teacher at Bles Yoga & Body Base, showcasing their passion for holistic well-being.
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BodyBase
WINNER Dutch Fitness Awards 2023/2024 in the category Best Boutique Fitness Club. The BaseLine® & AceLine® reformer machines are industry game changers. Development of the BaseLine began in 2018. We teamed up with Dutch Product Developers who are experts in the field of fitness equipment. The aim was to produce one machine which can do it all. A high quality, smart and sexy machine designed in The Netherlands, which drives results in a short amount of time so everyone at every fitness level can fit fitness into their busy lives. The AceLine, the first reformer which is also a cable machine and a suspension trainer. We wanted to create a reformer which is more compact, lighter, easily movable, with more functionality and easy to store on the wall with a chic look, to make it fit into any interior. The AceLine is suitable for homes, hotels and gyms. Find the Ace in Marriott Hotels. Our BodyBase Studios and Franchise Formula BodyBase, a high-end boutique fitness concept with studios in Amsterdam, Rotterdam and Hillegersberg. Unique through innovation, versatility, hospitality, fun-factor and balance. Ultimate Reformer Fitness and Reformer Pilates workouts on our own in-house developed BaseLine® & AceLine®.