Brad Berman

CEO at BodyBio

Brad Berman has a diverse work experience in the beverage industry. Brad started their career as the Director of Sales at VIVA Beverages UK, where they successfully launched the energy shot Quick Energy and generated over £1 million in gross revenue within a year. Brad then joined FIJI Water UK/JUSTIN Winery/Landmark Vineyards as the Senior Sales Manager, responsible for managing and introducing FIJI Water in the premium bottled water category in the UK and Europe. Brad later became the Regional Director for the United Kingdom, Middle East, and Africa, where they implemented a successful five-year business development strategy, resulting in a compound annual growth rate of 52%. Brad then moved to PepsiCo as the Franchise Manager, leading the strategic and commercial initiatives for brands such as Lipton Iced Tea, Gatorade, and Pure Leaf Iced Tea. At BodyBio, Inc., Brad held various positions, including Vice President, President & COO, and currently the CEO. Brad implemented a four-year strategic plan to triple revenue, focused on operational improvements and marketing disruptions. Brad'sactions led to a 41% increase in top-line revenue growth. Brad also spearheaded a finance department overhaul and successfully rebranded the company across multiple verticals.

Brad Berman has a variety of educational experiences in their history. Brad earned a Strategy & Innovation Certificate from the Massachusetts Institute of Technology. Brad also obtained an MBA with honors in Strategy/M&A from Bayes Business School. Additionally, they completed Level 1 & 2 certifications in Wine from the Wine & Spirit Education Trust. Brad studied abroad at The London School of Economics and Political Science (LSE). Brad holds a Bachelor of Arts in Political Science/Business Administration from the University of Colorado Boulder. Lastly, they attended Cranbrook Schools, although no degree or field of study information is provided for this institution.

Links

Previous companies

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Timeline

  • CEO

    January, 2019 - present

  • President & COO

    January, 2018

  • VP

    January, 2017