Holly Berrigan

Chief Executive Officer

Holly Berrigan serves as the Chief Executive Officer of Boisson since June 2025, leading the company's mission to innovate within the beverage industry by promoting mindfulness and wellness in consumer choices. As the Founder of MYSA Natural Wine since January 2017, Holly has established a wine club and eCommerce platform dedicated to natural wines. Additionally, Holly holds the position of Managing Partner at Pioneer BevCom, overseeing wine clubs and marketplaces for various brands, and is a Partner at HOLLAS Consulting. In January 2023, Holly transitioned to Chief Revenue Officer at Studio Beverage Group, where responsibilities include managing sales, marketing, and customer success for over 30 brands. Previous experience includes roles at FullFunnel and Zirtual, and international reporting with Brazil Business Reports Ltd. Holly’s educational background includes ongoing studies in Sustainable Food and Farming at the University of Massachusetts Amherst and a Master's Degree in International Economic Development from the University of Oklahoma.

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