Fernando Echevarría is a branding expert and product creator with over 10 years of experience in developing strong concepts and strategies that align with product development to enhance brand success. Currently, Fernando serves as the Creative Lead at Boka, while also playing pivotal roles at Gran Experiencia Tequila, ATV Global Ltd, BRANDED, Órix Studio, and Básiko. Fernando holds a Master's degree in New Product Development and a Bachelor's degree in Graphic Design from the Universidad de Guadalajara, complemented by a diploma in Marketing Management from IE University.
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