Jasmijn Staal

Jasmijn Staal is an accomplished professional with a diverse background in marketing and project management. Currently serving as a Senior CRM Marketer at bol, Jasmijn leads campaigns focused on customer acquisition, retention, and churn prevention, overseeing a significant budget allocation. Prior experience includes roles as a CRM Manager at Lebara Nederland, where Jasmijn established the CRM department and managed customer experiences, and as a Growth Hacker, emphasizing conversion rate optimization and CRM initiatives. Jasmijn has also participated in notable programs such as Google’s BOLD immersion and completed the Young Executive Programme at Boer & Croon. Educational achievements include a Master of Science in Marketing Management from the University of Groningen and additional training in growth marketing.