Karin Ritsema is a seasoned professional in commercial strategy and execution with over 10 years of experience. Currently serving as the Principal Strategic Programs at bol, they lead cross-functional initiatives in Product and Technology, focusing on AI strategy and Customer Data Management. Previously, Ritsema held various roles at Nike, including Director of Business Development and Insights & Analytics, where they drove insights-led strategies across multiple domains. They also contributed as a Strategy Manager at Monitor Deloitte, focusing on market growth in retail and logistics sectors. Karin holds multiple degrees, including a Master of Science in Economics from Erasmus Universiteit Rotterdam, graduating with distinction.
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