Lars Lijding

Lars Lijding possesses extensive experience in data analysis and marketing, with a notable focus on customer behavior and business intelligence. At wehkamp, Lars served as a Marketing Intelligence Specialist and Customer Intelligence Analyst, leveraging tools such as SAS and Tableau for data analysis and predictive analytics. Lars also held various analytics roles at bol.com while leading product analysis in marketing and advertising, contributing to overall strategic decision-making. Previous positions include coordinating marketing projects at BCA Autoveiling and internships at One2green and CRV Holding BV, where Lars applied analytical skills to enhance brand awareness and sponsorship strategies. Lars holds a Master's Degree in Marketing Management from Rotterdam School of Management, Erasmus University, graduating Cum Laude, along with multiple degrees in Business Administration and Economics.