Lars Roos is an experienced marketing professional currently serving as Manager Onsite Journey at bol.com since February 2016, where responsibilities include managing marketing activities and promotion projects within the electronics department, as well as leading multidisciplinary project teams to drive brand growth. Prior roles include Senior Marketing Specialist and Brand Specialist at bol.com, and Online Marketeer at SAMR - SmartAgent MarketResponse, where Lars focused on online marketing and website management. Lars also contributed to the establishment of New Penguins as Project Leader/Marketeer and began a career in marketing at IT Education. Educational qualifications include a Bachelor of Commerce in Sport & Entertainment Marketing from HU University of Applied Sciences Utrecht.
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