Lars Sanders

Commercial Director Lifestyle & FMCG

Lars Sanders is an accomplished professional with extensive experience in the e-commerce and consulting sectors. Currently serving as the Commercial Director for Lifestyle & FMCG at bol since September 2016, Lars is responsible for overseeing the division that includes rapidly growing product categories such as Fashion & Sports, Home & Living, Beauty & Personal Care, and Daily Needs. Previously held roles at bol include Strategy & Platform Development Director, Merchandising Director, and Head of Commercial Excellence, all focused on enhancing platform performance and optimizing commercial strategies. Prior to bol, Lars worked at Booz & Company as an Engagement Manager, managing high-impact client projects in the Consumer & Retail domain. Lars holds an MBA from IESE Business School and multiple degrees from Rotterdam School of Management, Erasmus University, and UNSW.

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