Merle Springer

Merle Springer is a skilled marketing professional with extensive experience in digital account management and retail media. Currently serving as a Retail Media Manager at bol since November 2024, Springer previously worked as a Digital Account Marketing Manager at G-Star RAW from January 2021 to November 2024, where responsibilities included building a pipeline for digital sales and implementing marketing strategies for key accounts like Amazon and Zalando. Prior experience encompasses roles as a Paid Social Specialist, Paid Media Analyst at dentsu international, and content-focused positions at Dexport and XITE Networks International, among others. Springer holds a Bachelor of Business Administration in Marketing from Amsterdam University of Applied Sciences.