Michiel V. has extensive experience in category development and e-commerce management, currently serving as a Category Development Manager at bol since June 2015. Michiel V. leads the On-Site Journey strategy and manages a team, focusing on operational KPIs and market data analysis to enhance customer journeys. Previous roles at bol include Category Developer for Food & Drinks and Senior Customer Journey Specialist in various sectors, where significant contributions included the development of growth-oriented strategies and the implementation of automated algorithms for product categorization. Prior experience includes managing e-commerce operations and leading sales teams at Baby Max Veenendaal B.V. and Baby Max, respectively. Michiel V. holds degrees in International Trade and Economics from ROC Rivor and Christelijk Lyceum Veenendaal.
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