Miranda Overbeek is an accomplished marketing professional with extensive experience in e-commerce and category development. Currently serving as Lead Onsite Journey and Lead Category Development at bol since June 2016, Miranda oversees project management and strategic initiatives, coordinates innovations, and drives category development. Previous roles include Lead Marketing Campaigns & Promotions, where responsibilities encompassed developing online marketing strategies for the Fashion & Sports market, coaching teams, and monitoring key performance indicators. Miranda's background also includes positions as Senior Marketing Campaigns & Promotions Coordinator, Medior Online Marketing & Promotions Coordinator, and Online Product Specialist, focusing on enhancing customer experiences and driving engagement through effective campaigns. Prior experience includes content marketing at Voetbalshop and webshop management at Badge Group. Miranda holds a Bachelor of Commerce in Sport- & Entertainment Marketing from HU University of Applied Sciences Utrecht.
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