Sofia de Haan is a seasoned professional in retail media and marketplace specialization, currently serving as a Retail Media Manager at bol since November 2023. Prior to this, Sofia held positions at Fish&Burger and Merkado as a Marketplace Specialist, as well as a Retail Media Manager at bol.com from October 2021 to August 2022. Earlier experience includes working as a Marketplace Specialist at Maze-One.com and as a Business Developer at Whoppah. Sofia began her career as a Junior Recruiter at ITDS Business Consultants and completed an internship in Digital Communication at USP Marketing PR. Sofia holds a Bachelor of Science in Communication Science from the University of Amsterdam and a Master's degree in Business Administration - Digital Business, with studies at both Lund University and the University of Amsterdam.
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