Stef van der Feen is an experienced design leader specializing in UX strategy and research, currently serving as Head of Design at bol.com since August 2018. At bol.com, Stef founded the UX Research team and integrated continuous interviewing and strategic product decisions into the design process. Prior roles include Head of UX, where Stef established career paths for designers and introduced frameworks like Design Thinking and Lean UX. Additionally, Stef was pivotal in the UX aspect of the company's 2019 rebranding. Prior experience includes Senior UX Designer at Coolblue, leading platform transitions, and Lead UX Designer at Service2Media, where mobile app projects were a key focus. Stef's education includes a degree in Art Direction from Junior* Academie and Graphic Design from Grafisch Lyceum Utrecht.
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