Robert Purss is an accomplished marketing specialist with over 15 years of experience focused on the Japan market. Currently serving as Managing Director at McLaren Group Marketing, they leverage their extensive background in FMCG/CPG strategic marketing and research to help companies develop and execute growth strategies. Previously, Robert held several key roles, including Brand Manager at Perfetti Van Melle and Market Development Director at Carter JMRN, leading successful initiatives for prominent brands such as Coca-Cola and P&G. Their innovative thinking and passion for marketing have enabled the localization and launch of over 50 products in Japan across various sectors.
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