Sofía Aldama

Sofía Aldama is a seasoned marketing professional with extensive experience in both B2B and B2C sectors, currently serving as the Local Marketing Manager for Bolt in Spain since July 2025. Previously, Sofía worked as the Marketing Manager for Minut from March 2022 to July 2025, achieving a remarkable 150% growth in the Spanish market. With prior roles at Jeffapp, including Global Brand Manager and Marketing Manager for Argentina & Uruguay, as well as experience at PedidosYa in various content marketing positions, Sofía has a strong background in developing and executing comprehensive marketing strategies across Latin America. Early career experiences include a Communications Analyst role with Ballet Nacional Sodre and a professional internship with the Ministerio de Agricultura, Ganadería, Acuacultura y Pesca. Sofía holds a degree in Communication Sciences from Universidad de la República and has furthered education in digital marketing and English language studies.