Zhenyu W.

Zhenyu W. is a Senior Data Scientist at Bolt since May 2023, specializing in causal inference, uplift modeling, and lifetime value prediction. Prior to this role, Zhenyu worked at Meta as a Marketing Science Partner, conducting meta-analysis on brand lift studies. Zhenyu's experience at HelloFresh spanned from May 2018 to September 2022, where roles included Data Scientist focused on causal inference with EconML, Senior Marketing BI Analyst utilizing Bayesian regression for conversion forecasting, and Marketing BI Analyst delivering data-driven attribution insights and multi-touch attribution models. Earlier experience includes an Analytics Internship at Campsy, where Zhenyu engaged in website tracking, ad bidding automation, and data pipeline automation, as well as a working student role at Siemens focused on automated software testing. Zhenyu holds a Master of Science in International Information Systems from FAU Erlangen-Nürnberg and has an exchange semester in Business Information Technology from the University of Twente, along with a Bachelor's degree in Electronic Science & Technology from Southeast University.