Cassidy Costa

Cassidy Costa is an accomplished professional in brand management and marketing, currently serving as Associate Brand Director at Boncom since November 2021, where previous roles included Senior Brand Manager and Brand Manager. Prior experience includes positions at Jibe Media, starting as Account Coordinator and progressing to Account Manager, and work at BYU Biometrics Lab as Research Supervisor, collaborating with Dr. Kevin John on eye-tracking and face-tracking research. Additional experience includes account planning at BYU AdLab, with notable projects for brands such as Traeger Grills and Vivint Solar, as well as internships at Bailey Lauerman and peer60 in client operations. Cassidy holds a Bachelor of Arts in Advertising from Brigham Young University, complemented by promotional management experience with the BYU Museum of Peoples and Cultures.