Christopher Treasure is an analytics and media expert currently serving as the VP of Analytics and Media at Boncom since 2013. They lead a team focused on marketing analytics and data science, enhancing audience understanding and guiding product strategies. Previously, Christopher held the role of Marketing and Communications Manager at the University of Utah, where they developed strategies for websites and media campaigns. Their career began as a Business Intelligence Analyst at iCrossing, where they built and maintained data dashboards. Christopher holds a Master's degree in Information Systems and an undergraduate degree in Public Relations from the University of Utah.