Daria Sööt

Daria Sööt is an accomplished marketing and communications professional with over 9 years of experience in brand strategy, customer insights, and public relations across various sectors, including fintech and telecommunications. Currently serving as the Head of Brand at Bondora, Daria is responsible for global brand strategy and campaign execution. Previously, Daria held leadership roles at Coinmetro and Huawei Consumer Business Group, where notable achievements included significant growth in PR engagement. Daria also contributed to academia as a visiting lecturer at Estonian Business School, teaching Cross-Cultural Communication. Daria holds a Master's degree in International Business Administration and has completed exchange studies in Tourism.