Coco Li

Coco (Jiaying) Li is a bilingual auctioneer currently working as a Charity Auctioneer and Cataloguer for Chinese Works of Art at Bonhams since January 2023. Previous experience includes role as Strategy Consultant at The Marketing Store, where Coco developed a branded merchandise strategy for McDonald's, and as a Marketing Analyst at Taelor, enhancing marketing metrics and conducting competitor analysis. Coco has also contributed as a Data Research Assistant for a portfolio optimization project, worked as an Assistant Data Analyst at Yan Investments, and served as a New Media Consultant at Today Art Museum. Coco's educational background includes a Master of Science in Integrated Marketing Communications from Northwestern University and a Master of Arts in History of Art from The Courtauld Institute of Art, along with a Bachelor's degree in the same field from UCL.