Sophie Elfving

Sophie Elfving is a seasoned performance marketer with extensive experience in the digital marketing sector. Currently serving as Senior Performance Marketer for Germany at BookBeat since August 2020, Sophie previously held the position of Lead Performance Strategist at Digital Fans from April 2018 to July 2020. Prior roles include Senior Project Manager and Performance Marketer at Ingager, Marketing Communications Specialist at KEP Games, and Communication Officer for the BSR Stars StarDust project at VINNOVA. Sophie's earlier experience includes roles in content management, translation, and journalism, complemented by academic credentials: a Master's degree in Communication and Media Studies from Stockholm University and a Bachelor's degree in Journalism and Communication from the University of Vienna.